Remember the DJ who set his suitcase on fire? He just got a job out of it.
House music star John Summit is now Away’s official Chief Destruction Officer. Yes, that’s a real title, and yes, his job is to break luggage.
- Who
- John Summit, house DJ and producer
- What
- Named Away’s Chief Destruction Officer
- The product
- Away’s new Aluminum collection, which the brand calls its biggest update since 2020
- Announced
- Oct. 20, 2026
- Extra
- A co-branded Away Stadium Bag sold through Summit’s tour merch shop
How we got here
Back in April, Summit said his Rimowa suitcase had broken for the sixth time on tour. He’d had enough.
So he named the case Samantha, took it to a parking lot and set it on fire. The soundtrack? Justin Bieber’s “Sorry.” His caption: “end of an era.” The clip blew up, and rival luggage brands jumped into the conversation.
Now the bags get punished
Away didn’t just mail him a free bag. It built a whole campaign around him.
In a series of social videos shot in Miami, Summit puts Away’s aluminum cases through the wringer: huge drops, a car drifting into a suitcase and, of course, more fire. Away says its real-world testing runs more than 900 hours on that aluminum shell.
Away’s VP of Brand, Quynh Dang, said the moment “wasn’t about chasing a trend.”
Why we love it
Most luggage ads show a bag rolling through an airport. This one shows a DJ trying to destroy it. That’s a lot more fun.
And honestly, every Long Islander who has watched a bag come off the belt at JFK with a busted wheel gets it.
Keep it locked to WLIT.FM for more from the dance floor.
#JohnSummit #Away #HouseMusic #EDM #WLIT
Source: EDMTunes; additional reporting from People Brands and Things, B&T and Adweek. Photo: Wynneplaga, CC BY-SA 4.0, via Wikimedia Commons.
